About Us 2017-03-07T16:34:03+00:00

Media Literacy Now is the leading national advocacy organization for media literacy and digital citizenship education policy.

Media literacy advocacy empowers grassroots groups of parents and concerned individuals in their push to bring classroom curriculum to local schools. Media Literacy Now provides policy and advocacy information, expertise, and resources to develop state laws to implement media literacy education in schools.

To spark policy change in every state and at the national level to ensure all K-12 students receive comprehensive media literacy education and skills.
With a focused approach, we can spread the news about research that shows media literacy education works, and that groups such as the American Academy of Pediatrics and the Partnership for 21st Century Skills are advocating on the issue. We can share ideas and resources, encourage awareness and advocacy, and share best practices for activism from each state, to build a movement of people demanding this change in the education systems across the United States. We will use the vehicle of legislation to raise awareness, ignite passion and generate action.
Our founder was instrumental in the introduction of media literacy legislation in Massachusetts in March 2011.  Policymakers in Massachusetts at all levels from the school districts to the State House are now talking about media literacy education.

To build on the momentum, Media Literacy Now was formed to drive the Massachusetts effort, while working to spark policy action in other states. Our group believes that the common sense Massachusetts bill – which would make media literacy a priority in our education system and empower professional educators to develop the best means to integrate media literacy within the current curriculum – will be of interest in other states.



Erin McNeill
Erin McNeillPresident
Erin is the founder of Media Literacy Now and also leads the Massachusetts legislative effort. The story of my media literacy journey is here.
Mark Bordine
Mark BordineArizona chapter leader
Brooklyn Levine, PhD
Brooklyn Levine, PhD California chapter leader
Lisa Levine
Lisa Levine California chapter leader
Qur-an Webb
Qur-an WebbConnecticut chapter leader
Co-Founder of Welcome2Reality
Ramonia Rochester
Ramonia RochesterFlorida chapter leader
Alicia Haywood
Alicia HaywoodIllinois chapter leader
Alan Berry
Alan Berry Maine chapter leader
Donnell Probst
Donnell Probst Missouri chapter leader
Leanne McGowan
Leanne McGowan New Jersey chapter leader
Pamela Pereyra
Pamela PereyraNew Mexico chapter leader
Michelle Ciulla Lipkin
Michelle Ciulla LipkinNew York chapter leader
Executive director of National Association for Media Literacy Education
Jimmeka Anderson
Jimmeka AndersonNorth Carolina chapter leader
Founder and Executive Director, I AM not the MEdia
Michael Trofi
Michael TrofiRhode Island chapter leader
State coordinator of Center for Civic Education
Jerone Roy
Jerone Roy Texas chapter leader
Paula Kelliher AntonevichBoard of Directors, Treasurer
Director of Development, Waldorf School of Lexington
Claire BeachBoard of Directors
Media Literacy and Digital Citizenship Advocate and Educator
Douglas Lare, Ph.D.Board of Directors
Professor of Professional and Secondary Education
East Stroudsburg University
Nancy McCabeBoard of Directors, secretary
Founder and president, Results Business Coaching
Mary Ann StewartBoard of Directors
Parent representative to Massachusetts Board of Elementary and Secondary Education

National Advisory Council

Members of the council provide advice to the organization in their areas of expertise, and extend our networking reach.

Frank W. Baker
Frank W. BakerMedia Literacy educator
Rebecca Hains, Ph.D.
Rebecca Hains, Ph.D.Associate Professor at Salem State University
Renee Hobbs, Ed.D.
Renee Hobbs, Ed.D.Founder of the Media Education Lab
Juma Inniss
Juma InnissRecording Artist/Songwriter/Producer and Director of The Message
Jean Kilbourne, Ed.D.
Jean Kilbourne, Ed.D.Women's image expert, author, teacher
Lynette Owens
Lynette OwensFounder and Global Director of Trend Micro’s Internet Safety for Kids and Families program
Sharon Maxwell, Ph.D.
Sharon Maxwell, Ph.D.Clinical psychologist and author
Paul Mihailidis, Ph.D.
Paul Mihailidis, Ph.D.Assistant Professor at Emerson College
LaTierra Shauntel Piphus
LaTierra Shauntel Piphus Founder of rEVOLushunaryAx
Melissa Wardy
Melissa WardyFounder and CEO of Pigtail Pals and Ballcap Buddies

Media Literacy Now In the News

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After Comet Ping Pong and Pizzagate, teachers tackle fake news

MLN founder Erin McNeill “argues that schools are not doing enough to prepare young adults for a digital information age that has spurred a cottage industry for fake news creators and has created a fertile space on social media for them to flourish.”

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Teaching children to recognise fake news

Australian public radio RN Drive program talks with MLN founder Erin McNeill about fake news and media literacy solutions.

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K-12 Digital Citizenship Initiative Targets States

education weekA coalition of groups focused on children and media launched a new campaign today to encourage state lawmakers to promote digital citizenship in schools. The aim is to spur adoption of new legislation requiring the formation of state-level advisory committees charged with finding ways to help ensure students use classroom technology safely and ethically while becoming savvy consumers and creators of online media and information.


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Magazine: The problem with separate toys for girls and boys

globeRebecca Hains’ article on: “What started our obsession with assigning gender to playthings, and how can parents combat it?” quotes Erin McNeill, MLN president, on the need for media literacy education to help children recognize how and why gendered ads target them.
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Op-Ed: Children learn to bully by watching TV as toddlers

Providence Journal logoErin McNeill and Renee Hobbs: “Policymakers in Rhode Island, and throughout the country, are joining a movement to elevate media literacy as a priority in schools, starting in kindergarten, where messages about bullying are already taking hold. Let’s see if we can create a culture where critical thinking about media is natural, just something you learn to do. Every child deserves a media literacy education.
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Commentary: Digital Citizenship Matters for All Ages

education weekYoung people urgently need guidance on thoughtful, ethical, and responsible digital-media use. For the most part, we as a society are not providing educators—who are feeling the fallout from new media—with the resources and the support to take up the challenge. What’s needed is policy change to ensure that the resources are there.
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Teachable moments for future voters

HuffPost ParentsComedian John Oliver talks about media literacy in this video (at 9:55). At the end he issues a call to support non-profit organizations whose work is timely and critical. Here are two he missed: The National Association For Media Literacy Education (NAMLE) and Media Literacy Now. Both are headed by passionate leaders who work tirelessly advocating for lessons that teach students to be excellent media consumers and producers. Please help support their work.
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Corporate advertisers are hijacking girl power to sell products

The WeekThe Week asks: Why not use commercials as agents for positive social change? “Let’s call out the companies that are trying to make good choices when it comes to the content of their ad, and ask more from those who fall short.” Media Literacy Now founder Erin McNeill interviewed.
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Op-Ed: Gender bias in the toy aisle

metrowestdailynews_logoIf the United States needs a workforce skilled in science, technology, engineering and math – “STEM” – to compete globally, then Target’s decision to remove gender markers for toys is a significant move in support of the U.S. economy, and a giant step forward in helping to expose girls early on to STEM fields.
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Judging a Movie by its Trailer

Harvard biz“While promotional material for Catching Fire highlighted the central role of Katniss Everdeen in the series and leveraged the popularity of actress Jennifer Lawrence, Frozen was marketed with gender-neutral methods that de-emphasized its princess protagonists.” Comparing the marketing of these two highly successful, female-led movies, Harvard Political Review interviews Media Literacy Now founder Erin McNeill.
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The Four-Letter Word Parents Have for Social Media

HuffPost ParentsDiana Graber says: “…all of you app-makers and future app-makers out there: Parents have a four-letter word for you… HELP.” Read more
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Op-Ed: Time is now for conversation about violence marketed to kids

capecodonline_logoDonna Hannigan, Op-Ed: “A step toward engaging in this conversation is to support a bill now at the Massachusetts Statehouse sponsored by Sen. Daniel Wolf and Rep. David Rogers. The organization Media Literacy Now is working with Grandmothers Against Gun Violence to promote it. Critical thinking skills are crucial to a youth population saturated with media violence. This bill deals with establishing media literacy programs in our schools and is an important, nonpartisan piece of legislation.”
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Letter: Kids’ TV advocate saw ahead to challenges of online media

globeErin McNeill: “Increasingly, marketers are concocting ways to circumvent the principles set forth by the 1990 law. Media literacy education provides young media consumers with the means to resist manipulative messages and challenge the consumerism, as well as the gratuitous violence, sexualization, and stereotypes, perpetuated in the media today.”
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Podcast: Funny For a Girl

press Rethink Pink“Are you ready to laugh so hard tears stream down your face? Well then….this isn’t the podcast or episode for you…
This week we’re talking about the ladies of comedy, Margaret Cho, Tina Fey, Sarah Silverman and others.

Featured Guest Featured guest interview is with Erin McNeill, the founder and president of Media Literacy Now.”

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Media Literacy Policy and Legislation

Connections CMLConsortium for Media Literacy: “We interview Erin McNeill of Media Litereracy Now, who shares her experience with moving media literacy legislation through the Massachusetts statehouse. We review the policy guide to UNESCO media and information literacy initiatives, and we list helpful resources for further research and discussion.”
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Support Field Organizing, Advocacy And Lobbying Efforts With A Donation Today

Your donation enables us to develop resources and provide support an a state-by-state basis. We are grassroots, we work for people and we’re funded by people.

Can you give $10, $35, $75, $100 or $250 today to help us raise awareness and make this important policy initiative a reality for all children throughout the country?


Please Click Here To Donate Online:

You will be redirected to the PayPal site to make a donation in any amount. You do not need a Pay Pal account to donate.

To donate by check, please send your payment to:

Media Literacy Now, Inc.
15 Main Street Suite 102
Watertown MA 02472

Media Literacy Now relies on individual contributions from people just like you.

Because we work on policy initiative through grassroots and legislative lobbying efforts, your donation to this 501(c)4 non-profit organization is not tax-deductible. Why donate even if you can’t deduct? Because we believe Media Literacy education is urgently needed and the way to get there is public policy change. We do not want to limit or restrict our ability to advocate for Media Literacy at all levels – from the grassroots to the president.

Media Literacy Now has been highly effective with minimal funding, relying heavily on volunteer and pro-bono contributions. A modest increase in available funds would allow a significant boost in our effectiveness and reach.

What your money pays for:

  • Communications and marketing for mission-focused activity to build awareness, as well as for raising profile of the organization and fundraising (video, media relations, increased social media outreach, print materials)
  • State-level support such as materials, travel to conferences and meetings
  • Travel to national conferences
  • Legislative research

Why I give to Media Literacy Now

Sharon Lux

I think media literacy from Pre-K to 12 is absolutely essential for creating informed and activist citizens. Not only do our students need to be able to deconstruct the messages they are constantly bombarded with, they need the tools to be able to make their voices heard and their opinions count. This empowerment is not going to be realized without concerted efforts on the part of parents, educators, and, ultimately, policy makers. MLN can make that happen!
Sharon Lux