What We Do

Media Literacy Now is leading the grassroots movement to create a public education system that ensures all students learn the 21st century literacy skills they need for health, well-being, economic participation, and citizenship.

Our History

Media Literacy Now was founded in 2013 by Erin McNeill as a response to her growing concern as a parent about the messages her children were receiving through cartoons and advertisements. What started out as an individual grassroots initiative turned into a national movement to get media literacy education into more classrooms around the country.

Staff &

Our staff works closely with our Board of Directors and National Advisory Council – two groups of talented professionals who are dedicated to Media Literacy Now’s mission to ensure all K-12 students are taught media literacy.

State Advocacy Leaders

Our State Advocates build support and awareness among individuals and groups within their state and work with state policymakers to pursue meaningful legislation to elevate media literacy education as a priority.


Together with our partners, we’re working to advance media literacy education so that all K-12 students are given the tools and skills needed to become confident and competent media consumers and creators.

“Media literacy is literacy in the 21st century.”
Erin McNeill, Founder,
Media Literacy Now