Mission & What We Do

Media Literacy Now advances media literacy education in schools nationwide through advocacy, coalition-building, and policy change. We’re ensuring all students develop critical thinking skills to evaluate information, question what they see, and engage safely in an increasingly complex digital world shaped by AI and social media—skills essential for their well-being, future success, and informed citizenship.

Our Mission

Media Literacy Now leverages the passion and resources of the media literacy community to inform and drive policy change at local, state, and national levels in the U.S. to ensure all K-12 students are taught media literacy so that they become healthy, confident and competent media consumers and creators.

How Do We Do This?

Media Literacy Now is a nonprofit, nonpartisan organization dedicated to empowering students with critical thinking skills. In a complex digital world, we want all young people to be thoughtful, discerning consumers of information—equipped with the skills to evaluate media, ask important questions, and make informed decisions for themselves.

We pursue this goal through:

Educating policymakers
Connecting and supporting advocates, providing tools, education, and training
Building public awareness and grassroots support for media literacy education
Supporting implementation in schools
Influencing legislation, standards, and regulation

Take Action

Every day, Media Literacy Now is inspiring action in states across the country and providing structure and resources that lower the barriers to entry for activists. Collectively, we are changing the way people think about media and literacy. Join the movement and take action today.