The Media Detective programs are activity-based, media literacy education, alcohol and tobacco use prevention programs that engage children in learning about media and substance use. These programs are the result of collaborations among child clinical and developmental psychologists, media literacy experts, veteran teachers, students, and substance abuse prevention professionals.

Led by the dynamic detective duo, Snoop and Scoop (dog and cat mascots), students are taught to unravel the mysteries associated with media messages and advertisements by attending Media Detective School. Students “enroll” in Media Detective School and learn 5 clues to help them to solve the mystery of advertising.

Categories: For Educators, Grades: Elementary, Grades: Middle, Health, Instructional Materials