Giving Fact Sheet

Discover how your financial support of Media Literacy Now can make real change in the world

Media Literacy education empowers young people with the skills to recognize the shaping effects of media. As a result of Media Literacy, they gain the ability to:

  • Decode media messages.
  • Assess the influence of those messages on thoughts, feelings, and behaviors.
  • Create media thoughtfully and conscientiously.

Media Literacy Now is a politically neutral non-profit with the goal of making Media Literacy widely understood and accepted as an essential element in public education at the local, state, and national levels. We pursue this goal through:

  • Public awareness campaigns.
  • Research, coalition building, and policymaker education.
  • Influencing regulations and legislation.

See How Far Your Gift Will Go!

You can help change the way people think about media and literacy. Just consider the impact your contribution will make.


Develop a new, proposed model bill on teacher preparation and testing.


  • Create part 2, “What is Media Literacy” video, produced by Boston-based Transformative Culture Project,
  • Develop a state public awareness campaign on the Media Literacy status, similar to a popular financial literacy campaign.


  • Run a “Boost Conference” program: research conferences, apply to speak on panels, propose panels, prepare presentations, and attend up to 3 conferences including all travel costs.
  • Bring Media Literacy to conferences, targeting industries and interest areas, including public health, medicine, racism, civics, media production, and women’s rights’ events; spreading Media Literacy beyond typical silos.
  • Conduct research on how lower socio-economic students need, and are positively affected by, Media Literacy.

$5,000 – $10,000
Develop and create a local Media Literacy public awareness campaign, including advertising, event, and staff.

Identify and secure strong activists to attend Media Literacy conferences to help advance legislation, includes all tasks and costs.

$6,000 – $12,000
Hire a part-time dedicated lobbyist/advocate on a state-level to build comprehensive coalitions and work with key regulators.

$10,000 – $50,000
Create a digital Media Literacy experience website with videos and core content to explain the concept of Media Literacy.

$15,000 – $20,000
Develop and promote a Media Literacy Quotient (MLQ) app for teachers to test students and for users to self-test, learn, and act.

Develop a statewide cross-sectional stakeholder coalition.

Develop and run a state level conference, for educators/administrators to provide Media Literacy implementation training after a model bill passes and recommendations are made.

Convene a national 1-day advocates’ strategy workshop to bring together key social justice/public health advocates to:

  • Discuss strategies for optimization of Media Literacy education to address core social issues.
  • Create coalitions to enhance and support the use of Media Literacy education across the U.S.
  • Leverage the impact of local and national Media Literacy education advocacy efforts.

Project to conduct state-level research on existing media literacy implementation in classrooms, develop and disseminate “virtual pilot” demonstration projects, and develop state research and advocacy coalition.

Develop and build a robust Media and Information Literacy Center that offers state-of-the-art, interactive education on media and media literacy for the public and policymakers with an integrated student center and professional development for teachers.

Discover how you can change the way people think about media and literacy. Call or write Erin McNeill, president, at or (508) 735-4527