New Mexico Chapter Leader

Pamela Pereyra is a media literacy educator and mother of middle school-aged kids in Taos, New Mexico. She has been devoted to media literacy education since 1999. She has directly impacted over 10,000 New Mexico youth, providing mentorship and guidance in critical analysis, production, and design through classes, workshops, and presentations. Today she is founder and director of Media Savvy Citizens, which facilitates understanding, positive participation, and meaningful media interaction for New Mexico learners. Working primarily with underserved populations, MSC is researching how to best serve rural communities and marginalized populations through professional development to teachers and learning organizations. Pamela has led the New Mexico chapter for Media Literacy Now since 2017. She holds an M.A. in Media Studies from The New School in New York. Get in touch with her at and